What is PPC?

Before diving into strategies, let us start with a brief overview of what PPC is. Pay Per Click is a form of digital advertising where you pay a fee each time someone clicks on your ad. These ads often appear at the top of Google’s search results when someone types in relevant keywords, such as “pest control near me” or “termite removal services.”

The great thing about PPC is that you only pay when someone clicks on your ad, making it a highly targeted and cost-effective marketing method. Here is how to get more calls for pest control services with PPC:

1. Target the Right Keywords:One of the most important steps in creating a successful PPC campaign for pest control is targeting the right keywords. Keywords are the search terms that potential customers use when looking for pest control services. To get more calls, your ads must appear when people search for pest control solutions.
   • Local Keywords:Since pest control is a local service, targeting keywords that include your city or region is key. For example, “pest control in New York” or “exterminator near me.”
   • Service-Specific Keywords:If you specialize in certain pest types, like termites or rodents, be sure to include those keywords. This way, your ad will show up when people search for those specific services, e.g., “termite inspection in New York.”
   • Long-Tail Keywords:These are longer phrases with lower search volume but higher intent. For example, someone searching for “emergency pest control services for bed bugs” may be more likely to make a call than someone simply searching for “pest control.”

   By targeting the right keywords, you will ensure that your ads reach people who are more likely to need your services.

2. Create Compelling Ads:Once you have your keywords set up, the next step is crafting ads that grab attention. Remember, when someone searches for pest control services, they may be stressed about a current infestation. Your ad should highlight how you can solve their problem quickly and effectively.

   Here are a few tips for writing compelling ads:

   • Include the Service You Offer:Clearly state what type of pest control service you provide. Mentioning specifics like “rodent removal” or “termite treatment” can help people know they’ve found the right business.
   • Use Actionable Language:Encourage people to call by using phrases like “Call now for a free inspection” or “Get a quote today.”
   • Highlight Special Offers:If you have any special promotions, such as discounts for first-time customers, be sure to include those in your ad.
   • Show Your Trustworthiness:Including phrases like “licensed and insured” or “trusted by homeowners in NYC” will help build credibility.
3. Optimize Landing Pages for Conversions:When someone clicks on your ad, they should land on a page that is designed to encourage them to take action, whether that’s calling your business or filling out a contact form. This is known as a landing page, and it is crucial for turning clicks into actual customers.

   Here is how to make sure your landing pages are effective:

   • Clear Contact Information:Make it easy for potential customers to call you. Display your phone number prominently, and consider adding a click-to-call button for mobile users.
   • Simple Forms:If you want visitors to fill out a form, keep it short and simple. Ask for only the essential information, like their name, phone number, and pest control issue.
   • Relevant Content:Make sure the content on your landing page matches the ad that brought the visitor there. If your ad promises a free inspection, make sure your landing page highlights that offer.
   • Trust Signals:Include customer reviews, testimonials, or industry certifications to reassure potential customers that they are in good hands.
4. Set a Realistic Budget:PPC advertising can be cost-effective, but it is essential to set a budget that works for your business. Your budget should be based on your goals, the competitiveness of the keywords you’re targeting, and the average cost-per-click (CPC) for pest control services in your area.

   It’s also important to monitor your ad performance regularly. If certain keywords or ads are not performing well, you can adjust your budget to focus on what is working best. If you are thinking that is it worth investing in PPC for pest control services then it is definitely yes.

5. Track and Optimize Your Campaigns:The beauty of PPC is that it provides detailed performance metrics. You can track how many people click on your ads, how many calls you get, and even how many people complete forms on your landing page.

   Regularly review these metrics to see what’s working and where there’s room for improvement. Test different ad copy, keywords, and landing pages to optimize your campaigns over time. The more you refine your approach, the more calls and conversions you’ll get.

How Can We Help?

Running a successful PPC campaign for your pest control business can take time and expertise. If you are looking to boost your online presence and start getting more calls, we can help. Our Pest Control Digital Marketing Agency specialize in creating tailored PPC campaigns that drive results.

From keyword research to ad creation, landing page optimization, and ongoing campaign management, we handle every aspect of your PPC advertising. Let us help you grow your business and connect with more customers today.